The Challenge
Service Projects had earned their stripes, stocked by END, Selfridges, and a roster of premium retailers. But their existing Shopify store wasn't doing their beautiful products and campaigns justice. With the peak sales season coming up, they needed a complete redesign and rebuild, fast.
Our Approach
We stripped everything back to let the products and the unique visual world of S.P. truly breathe. We captured the founder’s vision of timeless while fashion-inspired everyday design in a workshop and completely reworked the full experience.
R11N understood and captured our references with great precision, while also introducing original ideas that felt natural to our brand.
Our team advised on the refreshed product imagery, introduced a new brand font and created a tailored Shopify theme from scratch. Working alongside our marketing partner Large Office, we optimized the shopping flow to increase profitability of advertising campaigns.
The result? A shop that feels like flipping through a coffee table book. Four weeks, one complete transformation, and a store boosting growth and brand value.
Conversion rate
A smooth journey to checkout
Average order value
An easy way to get sets and additions
Site performance
A snappy user experience
Conversion rate
A smooth journey to checkout
Average order value
An easy way to get sets and additions
Site performance
A snappy user experience
We could not have imagined a better outcome than this.